Summary

Shopping for a new monitor is both exciting and frustrating. While you’re getting a new display for your eye candy, the overwhelming list of specifications you must check is daunting. Fortunately, the brand of the monitor isn’t that important.

The Quality of the Panel Matters More Than the Brand

The panel is the part of a monitor that displays the image itself. It’s the most important part of the monitor, as the quality and type of panel affect nearly everything: color accuracy, refresh rate, contrast ratio, response time, and additional features.

The three most common panel types in monitors areTN, IPS, and VA; you’ll occasionally come acrossOLED gaming monitorson the high-end spectrum as well. Each panel type has its own unique pros and cons, so if you’re in the market, check out our guide onhow to pick the right monitor.

Closeup of a monitor being color-calibrated.

An often overlooked aspect is the panel production quality. Poorly constructed panels, inadequate quality control, or just poor luck in the panel lottery can result in you receiving a panel withdead pixels, inconsistent colors, ghosting, backlight bleed, and several other major flaws.

Factory color calibrationis another major factor. VA panels traditionally have worse color accuracy than IPS, but a professionally calibrated, high-quality VA panel can look better than a shoddy IPS. Still, you can’t always rely on the brand to tell a good monitor from a bad monitor, as you can’t know how good the panel looks until you see it in person or do some research.

LG 32-inch Ultragear Dual Mode OLED monitor at CES 2024.

Many Brands Use Third-Party Panels

Much likeCPUsand other computer parts, display panels are a complicated and expensive part to manufacture, so there are only a handful offlat-panel display manufacturers in the world. Some panel manufacturers also make their own monitors to put the panels in, such as Samsung, LG, and Sony. However, you can infer that there are many more monitor manufacturers than panel fabrication plants. This means that monitor manufacturers have no other choice but to procure panels from panel manufacturers.

Your next likely question might be: why do panel manufacturers sell their panels rather than exclusively use them in their own monitors and other end products? That’s because building a monitor involves many other steps, materials, and parts. In addition to the panel, monitors have a control board and power board, monitor stand, housing, I/O ports, speakers, and several other parts. Selling the “raw” panels to whoever is willing to buy them at a suitable price can bring in a lot of money, allowing for economies of scale and lower prices for everyone.

The good news is that you can often find a high-quality panel from an expensive monitor in a much cheaper model to effectively get the same image quality. However, figuring out what panel a monitor uses isn’t always easy; your best bet is to research a specific model online to see if somebody has already figured it out.

Also keep in mind that panel manufacturers like Samsung and LG aren’t eager to sell their proprietary technology that allows them to get the most out of their panels. For instance, some monitors might have unique firmware that you won’t get if you buy a monitor from a different manufacturer that uses the same panel. As a result, the two monitors can end up looking very different.

Monitor manufacturers can suddenly change their panel sources without notifying anyone, which has a significant impact on the end product. As an example,AOC changed the panels of some popular monitors, like the 24G2U, back in 2020. The new panel wasn’t even that bad, as it had better response times and less motion blur, but it also had inferior color accuracy and brightness levels. After substantial backlash, AOC switched back to the original panel supplier.

How to Determine Whether a Monitor Is Good

Instead of looking at the brand, you should pay attention to the overall quality of the monitor. The most important aspect is how it looks, so if you can check it out in person, ensure to do that. If that isn’t an option, you’ll have to rely on user reviews and the specs sheet to find something that suits your needs. There are manymonitor specs that you should pay close attention to, such as:

If you find a monitor that checks all the right boxes for you and reviews indicate that it’s a good model, the monitor brand shouldn’t stop you from buying it. Sure, monitors from Samsung, ASUS, and LG are amazing, but the same goes for many models from AOC, Eizo, iiyama, and KOORUI. I had my reservations when I ordered my first AOC monitor, but four years later, it’s still kicking and looks as good as new. There is a bit of motion blur at lower frame rates, but the response time and color accuracy are more than acceptable for a budget model.

If a great monitor from an unknown brand caught your eye recently, don’t hesitate to order it. As long as there are plenty of great user reviews for that specific model, that’s all the evidence you need that you’re looking at a quality display. If you haven’t found a monitor you like yet, we have a fewmonitor recommendations depending on your use case.